Just a few hours ago, the UFC announced that it has been sold for an astounding $4.2 billion, and what some fans might see as the end of a glorious era, others might view as the rise of a new, brighter period for the world’s biggest mixed martial arts promotion company that features most of the top-ranked fighters in the sport. In 2001, the ailing franchise’s value didn’t exceed $2 million, but on Monday, July 11, 2016, Lorenzo Fertitta and Dana White sold the leading professional fight brand for a record-breaking reported $4.2 billion. Thanks to the rapid and “violent” progress of the sport of MMA, the UFC became one of the largest and fastest growing sports brands in the world.
Dana White, the dominant and most recognized non-fighting figure of the sport and the man who had a twenty percent share in the UFC under its parent company, Zuffa, will stay on as the CEO, but his word will no longer be the final one, and that will probably be the most crucial thing (for the fans and the sport itself) going forward. So what make UFC as valuable and profitable as Star Wars? The answer might be hidden in the following 25 Bloody Things You Will Want To Know About the UFC, the world’s fastest growing and most profitable fight brand in the world.