25 Cleverly Hidden Images In Logos You Probably Didn’t Notice

Unless you really took our list of The 25 Most Remote Places In The World to heart and moved to the middle of the Tibetan Plateau, you probably see hundreds of logos every day. How often do you stop to appreciate their details and hidden meanings, though? Many company marketers are sneaky, using psychology to their advantage. They’re masters of hiding things in plain sight. While some are more obvious than others, all of these famous logos hold some sort of secret. Hence, these 25 Cleverly Hidden Images In Logos You Probably Didn’t Notice.




This is probably one of the most famous logos in this category. Just in case you’re somehow out of the loop, look between the “E” and the “X.” In the white space, there is an arrow that subliminally represents speed and precision.




Anyone over 50 will connect NBC with a Peacock. Ever since they came out with their new logo though, the peacock has been a little harder to spot.



goodwill logo

As prevalent as this logo is, we see it all the time, but have you ever noticed how the “g” in “goodwill” and the smiling face look strangely similar?


Big 10 Conference

Big Ten

Although at the time of this writing there are 14 schools in the Big 10, when this logo was created following Penn State’s addition in 1990, there were 11. Because the conference didn’t want to change its name, it went for something a bit more subtle…logo magic.




Famously known for its 31 flavors, supposedly so that a customer could have a new flavor every day of the month, Baskin-Robbins makes it known in their logo.

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